Bringing in-app purchase to new storefronts

Problem

In-app purchase ran on only a small number of storefronts. Subscribers on other devices couldn't subscribe through their app store, and the requirements for each new store weren't fully known until launch was close.

My role

I set up in-app purchase on new storefronts during the platform migration, and I drove the requirements that came up along the way.

What I did

Launched in-app purchase on new TV, mobile, and tablet stores, in stages across the migration.
Set up devices where in-app purchase was supported only in part.
Built a web sign-up path for devices that couldn't use in-app purchase. The requirement was flagged late, so I identified the affected devices, submitted the product requirements to the partner, and worked through the build with them.
Handled late requirements from partners and prioritized the work against other brands' launches.
Found that subscription management was straightforward to set up, while connecting the partner account was the hardest part.

The result

The service went from a small number of in-app purchase storefronts to several more across TV, mobile, and tablet. Devices that can't use in-app purchase now sign up on the web.